Seed Me, See Me, Feed Me
Today we live completely different than we have ever done before. We watch TV while we Skype quick messages.
We browse online and send tweets to our followers.
We SMS our thoughts and we update our feelings on Facebook.
We're surrounded by conversations, adverts and information from every possible angle and we don't want to miss a thing.
I'm no different than the millions of other people and consumers doing exactly the same.
Unlike most of these people, I understand and I know what attracts my attention. I also know why it's being attracted.
It's because of this that the work maxim "Idea Crucial, Media No Obstacle" was born.
Understanding the media channels that we use and focussing our ideas on creating tailor-made communication to use these channels, we can attract and involve the consumer in a much more smarter, targeted way.
How do we do this?
Firstly, you do all the talking because you know your business/brand better than anyone else. My job is to ask key questions to help you focus on where your problem(s) is/are and it's from here that we begin to see where the answer(s) can be found.
What's next?
Knowing who your audience are and understanding what they are doing is the next step.
If you're trying to talk to someone via an online channel but your audience is outside enjoying the experience of an outdoor activity, then you're barking up the wrong gooseberry bush!
Above The Line, Through The Line, Below The Line, Digital, Integrated, Experiential. Whatever you want to call it, it's all under the same umbrella - Communication.
Seed Me
Seeds need to be planted.
In todays media climate, TV along with print and poster are still the biggest seeds that we have. But there are other seeds available too. Without even noticing it, we get subliminal messages planted in our minds from these comfortable friends from the media tree, which then leads us to...
See Me
Seeing involves our eyes, our thoughts as well as our decisive minds. With the initial seeds planted we send consumers online, outside or in-store. It's here that we really get to involve our audience. Information is what they're looking for and now we can give them exactly what they want. From touchy-feely websites, to forums, brand communities, special events and external experiences we start to wet their appetite and entice our hungry customers.
Feed Me
Feeding time is simply that. We give our audience their food.
They've looked, learned and listened. They've touched, interacted and been enticed.
If they're online, they want to click 'buy'.
If they're in-store, they try and then buy.
If they're elsewhere... Again, it's buy, buy, buy.
Having the ideas and knowing the seeding, seeing and feeding process is the heart and soul of Idea Crucial, Media No Obstacle.