After being awarded the Copywriting and Art Direction student Team of the Year at Watford college in 1995, Craig and his copywriter started work in London in 1996. There Craig honed his art directional skills and learnt how to navigate the maze of Soho's bars and pubs, occasionally enjoying a beer if his junior pay packet would allow it.

3 years passed and the young team found themselves headhunted by the Hamburg based German ad agency Jung von Matt. In May of 1999 they said Auf Wiedersehen to London and Guten Tag to the overcast shores of Hamburg.

What followed were early days and late nights coming up with ideas whilst working with talented photographers and directors. Unfortunately Craig's copywriter had to head back to England, and so Craig made a move to Berlin.

During his spare minutes Craig took German lessons and read German books pausing only to pick up Photoshop, Illustrator and Design books. He made a brief move to Frankfurt for a year and then once more headed back to the bustling streets of Berlin.

5 years, 3 German cites and 1 fluent German language later, Craig was hired to work for Strawberryfrog in Amsterdam.
In 2004 he packed his belongings, said goodbye to Berlin and moved across the border to The Netherlands. Once there he set up his freelance studio.

Today in 2010, Craig still resides in 'The Dam' and is now the creative director at Strawberryfrog Amsterdam.

His 14 years of experience include: (short C.V.)
From paper to pitch to production: Ideas, Concepts, Campaigns: T.V., Print, Poster, Radio, Digital, Multimedia, Social Media, Special Events.