All Change Please

As the saying goes: Things Change.
Everything changes, nothing stays the same and so too does the way we work.

Over the past 13 years I have written above-the-line ideas, campaigns and concepts for numerous agencies and all kinds of clients.

But like everything in life, "Things Change".

For the past two years I have found my ideas are still above-the-line in thought, that being a big encompassing idea but the execution of that idea is no longer simply ATL.

My thinking has changed so much that I took to building this website and in doing so brought together the hands-on skill that I am constantly learning from each media we now have at our fingertips. I spend so much of my time online, it was time for me to change.

Idea Crucial, Media No Obstacle is how I think today.
When it comes to creating any kind of communicaton for any kind of client, the idea is (and always will be) king, but the media can be anything and everything it needs to be...